Vegan culture is on the rise and there’s no way to deny or even stop it. Different statistics have shown a large rise in the numbers of Google search for terms related to a vegan lifestyle that range from diet choices, clothes and even skincare and cosmetics. It is not a secret that this industry has been on the eye of the storm for a long time when it comes to its policies and treatment in regards of animal cruelty, which has been demystified and confirmed as a reality and even as a mandatory law in countries like China.

Even though Vegan alternatives have been in the market for a long time, they used to be quite far from the apparels, hidden in specialized stores just for the eyes of those who used to care about animal testing and were willing to pay the extra bucks that these kind of animal-free products used to cost. Nowadays the marketing scenario for these products has had quite a huge evolution as the common consumers are much more aware of the ingredients contained in everything they will put on (and in) their bodies; year by year consumers become more aware and demanding in regards not  only of the results and quality of the products that they consume, but also on the methods that are used by the companies in order to make them.

In response to these new tendencies, many new brands and companies have emerged in response for the people’s acclaim for products that are not only as effective as always, but also as animal friendly we can now find that many cosmetics companies have added to their catalogs products such as vegan makeup lines, cosmetics and even vegan skincare products that are pretty soft on the condition-prone type of skins, which are also a relief to those with sensitive types of skin and also work greatly as a treatment for those with conditions as simple as an oily skin or any of the different types of dermatitis. Different studies have shown how the natural components in the vegan skincare products are not only just as effective as the traditional ones, but also have repairing properties for the skin as they get absorbed by the body and have an important impact on the long term skin health

It is also important to remark that “animal friendly” doesn’t necessarily means “vegan”. The first one is a label used by companies to ensure that the product has not been tested on any animal being, thus eliminating the animal suffering part of the elaboration process but still using animal-related ingredients such as milk, eggs, honey, beeswax and many others that can be commonly found on the items that many use in their daily hygienic routine, thus making it very important to pay attention to the ingredients label on the articles so any client can verify if the cosmetics they are buying are actually vegan or not.

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