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Can you imagine the travel industry, limping along in this sclerotic economy, not catering to the needs of an important travel niche market: Single Parents?
This travel cohort feels like second class citizens.
They’re not swingers.
Not looking for wild parties.
They want quality vacations that let them connect with other single
parents, and they want attention paid to them and their kids.
They want the travel industry to know they have needs that are different
from couples and families on the road.
Increasingly there are single parent-only weekend getaways or short cruises that combine the need for a single mom or dad to spend quality time with their children, but also quality time with other single
Sure, some single parent travelers say they’re not averse to a little
romance on the road or high seas… but mostly they want a vacation that’s
designed for them.