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The new “Find It La Jolla” iPhone and iPad App from the publishers of the La Jolla Blue Book makes it easy for visitors to navigate around this part of San Diego.

The free app provides instant access to information about beaches, local attractions, places to eat, art galleries, boutiques, hotels, and more.

Users will find the address, directions, phone number, and website of any business listed in the print version of the Blue Book, a directory just for this part of San Diego. The application also offers the options of sorting by distance or by relevance, enabling users to find, for example, the closest restaurant or all restaurants in La Jolla. Additionally, a simple touch to the listed phone number, address, or website will connect you with the business instantly.

The application is available at the iTunes App Store. Search either “La Jolla” or enter “Find It La Jolla.” Unlike the San Diego Essential App I wrote about earlier, “Find It La Jolla” is solely focused on our beautiful coastal corner of the city.

Even though I’ve lived in La Jolla for most of my life, I refer to the print version of the La Jolla Blue Book at least once a day. While this essential guide includes residential and business contact info, it’s the maps I find most helpful.

Visitors planning a trip to San Diego can use the online version of the Blue Book. Published annually since 1937, the directory includes white pages, yellow pages, great detailed maps, a comprehensive street listing, and blue pages with information on community organizations. It even has seating charts for local theaters and sports venues.

The blog on the Blue Book website covers topics relevant to both residents and visitors. I especially like the “18 Best Bet Attractions,” which includes places to visit throughout San Diego.

The Blue Book – whether you use the app, the website, or the print version of the book – as an invaluable resource for visitors to La Jolla.

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