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Thanksgiving marks the beginning of the holiday season in the USA. It is the time of the year when people get together with their family and spend quality time with a hearty meal and fun activities. During Thanksgiving weekend, it is quite natural to experience a surge in holiday bookings; hotels are packed and overpriced due to exorbitant demand. In 2018, over 50 million US citizens planned a vacation abroad for Thanksgiving.
Advertising an abundance of space for a larger audience could be an astute way of drawing guests' attention as they would be visiting in greater numbers. This would give you a competitive edge over hotels and smaller rental properties and means you can exploit the peak season and the most lucrative time of the year.
Effective marketing strategies during this exploding season however would be different. People have higher expectations, and surplus needs. Along with raising the bar in providing an exceptional stay, adding a few additional perks would be the ideal thing on this occasion. Take a look at some of the best ways to get your holiday rental ready for Thanksgiving.
Thanksgiving primarily revolves around the kitchen and if you have a fully equipped kitchen to serve a large family, capitalize on that. The guests are looking for a spacious place where they can cook a scrumptious meal, and promoting the kitchen will be your USP for thanksgiving. Add high-quality images of the kitchen and make them warm and inviting so that guests are enticed to cook their Thanksgiving meal in your kitchen. Stock up your kitchen with all necessary supplies and point out the large oven and plenty of utensils. If you could arrange a barbecue and grill, that would be the icing on the cake.
It's not just the kitchen that should stand out, it is the dining room too. Decorate your dining room with candles and napkins. Maybe include fruit, flower vase, premium-looking cutlery, etc.
Thanksgiving is all about reuniting and celebrating. Make your property even more attractive with a fun activities. An assorted selection of board games. outdoor games like pumpkin picking or Football in the back garden would be perfect. Add Arts and Crafts for children or take advantage of some Thanksgiving events nearby by marketing them in your listing.
Is there a shopping centre nearby for the next day Black Friday Sale? There couldn't be a better idea than marketing for the following biggest shopping event, Black Friday. List all the shopping malls, their opening hours, and their location. And you could highlight the availability of a fast, reliable Wi-Fi connection for guests to bag the amazing Black Friday deals. You could enlist the help of the leading listing operator in the UK and Europe, Interhome for reaching a larger audience.
If you don't advertise particularly for Thanksgiving, you could go unnoticed for the holiday weekend. Emphasize a pet and child-friendly environment, families, idea of unity and market specifically for thanksgiving. You could add a welcome basket with gifts such as fruits or wine.