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The right Hotel Booking Engine can bring additional value to the overall reservation services an agency provides whether for it is for a corporate or leisure customer. It allows agents to provide full service to their customers by making all of the travel arrangements for their trip while providing additional commission revenues for the agent.

Any online travel booking engine should be designed to reduce the time and effort required to research and complete a booking. For a Hotel Booking Engine to truly bring value, it should include access to rich content such as pictures and area maps as well as detailed descriptions of the property and room amenities to assist with selecting the right hotel property during the shopping process. For some online businesses, the need to be able to offer and book the special deals associated with a specific Agency Consortia or Agency Group can be essential. All this content needs to be fully integrated with both B2B and B2C sales channels for a business owner to avoid the headache of managing multiple booking applications to run their business.

Many Clients demand a choice deciding which content source their hotel booking application uses to access content. This allows them to offer their customers the right hotel content at the right price. A flexible online booking application should provide a variety of content sources to choose from or provide the ability to easily add a content sources for the Client.

A Hotel Booking Engine should be designed to make it quick and easy for Agents and customers alike to research and complete a hotel booking. It should include rich content such as detailed hotel descriptions, pictures and area maps to assist with selecting the right hotel property during the shopping process. And to make sure you are reaching those millennial consumers who shop for nearly everything using their smart phone, the application should use responsive technology that automatically adjusts the screen display layout based on the type of device being used.

The hotel booking application should be easily customized to match your brand identity and provide a seamless online experience for your customers. For some applications, this can be as simple as customizing the headers, footers and style sheets to match a Client’s specific branding. For others, a complete private label version may be the better choice where the layout as well as “Look & Feel” are changed to meet a Client’s specific requirements.

If you are planning to reach clients speaking multiple languages, and application with multiple language capability can be especially important in reaching certain demographic markets and essential for those looking to expand into internationally. And an automatic Email confirmation sent to customers from your email address should provide easy access for booking related questions and to add payment. Booking Reminders are also important to alert Customers and Agents that a payment is due.

Identifying the right combination of content and product features for your hotel booking engine can be a critical decision, finding the right technology partner can be just as important.

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