For this year Tnooz shares a study done by Simpliflying where they analyzed the data from a recent EyeforTravel report understanding how travel companies are approaching social media in 2012.
Here are some interesting findings from the study, Social Media and Mobile Strategies for the Travel Industry 2011:
- Location-based services such as Foursquare will be huge this year. Almost half of all the airlines surveyed wish to increase their presence in location-based social networks in 2012 (they’re going to get you while you travel!).
- Over 70% of travel marketers are using social media to “build their brands” – a typically “fluffy” or qualitative goal which often can’t be measured in concrete terms.
- More marketers (56% vs 45%) are confident of having unlocked useful data to measure ROI on their mobile strategies vs general social media strategies.
- Almost 60% of marketers are either sure of the conversions to booking rate via Facebook or have a fair idea, which is rather impressive.
From my point of view:
- Apps like Foursquare will be a must to have presence in, but I also think what else different from Foursquare. Gowalla has changed the way they present their profile and it seems to be very fitting for travelers, however, I asked myself if it falls rightly into the location-based category.
- The use of social media is indeed very important, and here is where I want to find out about different social platforms that are dedicated to travelers and their needs such as Tripatini and more recently Touristlink
And here is the obligatory infographic:
We saw it on Tnooz
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