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Singapore

A prosperous, densely populated city-state hanging off the tip of Malaysia, Singapore offers a funky mix of modern and traditional, plus Chinese, Indian, and Malay cultures.

Members: 56
Latest Activity: Sep 1

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Comment by Tripatini on October 15, 2012 at 12:38pm

If you're a media rep for any luxury boutique hotels in Asia and/or Oceania, take a look at this writer's post:
http://www.tripatini.com/forum/topics/looking-to-connect-with-pr-co...

Comment by Ed Wetschler on October 25, 2011 at 2:29pm

Trick or treat? The link to "World's Best Theme-Park Halloween Parties" has changed. Regardless, you're gonna love the author's choices. 

http://www.tripatini.com/profiles/blogs/world-s-best-theme-park-hal...

Comment by EnLinea Media on April 11, 2011 at 12:58pm
The Singapore blog post mentioned below has just been reposted -- click here to read!
Comment by David Paul Appell on April 8, 2011 at 10:34am
Hi, Sally! Sorry about the dead link -- we recently transferred our previous blog content and are in the process of reposting to the current platform. Stay tuned...!
Comment by Sally Hammond on April 7, 2011 at 7:32pm
Hi, I wanted to check the comment below on cool stuff to do and places to stay in Singapore, but the 'page is not found'. Working on a piece on fun things to do and see in Singapore. Any ideas?
Thanks,
Sally
Comment by EnLinea Media on October 24, 2010 at 7:19pm
Recently on the Tripatini blog: cool stuff to do and places to stay in Singapore, especially if you're on a short layover. Click to read.
Comment by Ed Wetschler on September 29, 2010 at 1:23pm
The Strait Times reports that tourism to Singapore is up 18% in August, and it's been steadily climbing for nine months. FYI, here's a clip-and-save how-to for Singapore: http://blog.tripatini.com/asia/making-the-most-of-a-layover-in-sing...
Comment by Tony Tien Huynh on August 28, 2010 at 7:41am
www.indochinas.com for Asia tours.
Comment by Aaro Bhutan Tours & Treks on July 26, 2010 at 11:52pm
Singapore - great place to be visited
Comment by Jose Balido on March 22, 2010 at 1:35pm
Uniquely Singapore evolves into YourSingapore
March 19, 2010

(Forimmediaterelease.net) The Singapore Tourism Board (STB) has launched an evolution of Singapore’s destination brand – from “Uniquely Singapore” to “YourSingapore” – which underpins Singapore’s strengths as a destination, that is, an experience which can be easily personalised thanks to the concentration of sights, sounds, tastes, culture and attractions coupled with unparalleled user-centricity.

As a brand, YourSingapore articulates Singapore’s uniqueness and captures what travellers seek – a personal travel experience. Such a personalised travel experience offers an emotional reward of empowerment and liberation that allows visitors to travel on their own terms, according to their individual needs, preference and interests.

YourSingapore differentiates Singapore’s value proposition from that of competitors; ensuring Singapore remains relevant and compelling to today’s travellers, as brand equity and brand recall have an impact on visitor arrivals and tourism receipts. It delivers on Singapore’s promise to provide a concentration of multi-faceted and user-centric travel experiences as well as positions the destination as one that is future-facing and inspiring; one where visitors are invited to make their virtual experience of Singapore a reality.

At the heart of the campaign is a holistic digital approach that includes a new website, significant investment into search engine marketing, blogger engagement, mobile, social media and travel e-commerce. These platforms will engage visitors’ pre, during and post arrival and will be aggressively promoted.

www.yoursingapore.com is an innovative and interactive platform that allows travellers to conceptualise and plan their individual Singapore travel itinerary in a user-friendly manner. The campaign website facilitates sharing of experiences among travellers and local residents alike, and will be powered by up-to-date multimedia content about all things Singapore. The website www.yoursingapore.com will deliver a new virtual experience that no other destination website currently offers.

In the past few years, the way that people plan and book travel has fundamentally shifted from passive content consumption to the active engagement of empowered individuals, primarily due to the dominance of digital and social media. Video on demand, online news, blogs and websites that enable social interaction have changed the way that travellers seek and obtain information. YourSingapore is a response to the pervasive influence of digital media and the rise of virtual communities, as well as consumer demands for personalised travel plans.

A NATURAL EVOLUTION OF THE UNIQUELY SINGAPORE BRAND

Recognising the successful branding efforts of the Uniquely Singapore campaign over the last five years, it was clear that the next chapter in the brand story would necessarily be an evolution, a natural transition, and not an overhaul.

Launched in 2004, Uniquely Singapore sought to build on Singapore’s position as a must-visit destination globally – one with an exciting range of vibrant, trendy and memorable experiences for discerning leisure or business travellers; delivering a unique, personal experience, which is beyond what words alone can convey. Uniquely Singapore built the foundation for key concepts that are crystallized in YourSingapore, namely its concentration of offerings which are easily accessible and user-centric, empowering travellers to easily personalise their own unique Singapore experience.

Ken Low, Assistant Chief Executive of the STB’s Marketing Group says, “The strategy in developing YourSingapore was three-pronged: to leverage the equity of the Uniquely Singapore brand by single-mindedly qualifying Singapore’s uniqueness and attributes as a destination; build upon the emotional connection that visitors experience in Singapore and at the same time connect with potential visitors in the digital media space. YourSingapore taps into the motivational factors which drive their decision-making while differentiating Singapore in the destination brand marketplace.”

Mr Low added, “We firmly believe that to differentiate Singapore in what is becoming a crowded market for destination marketing, STB has to embrace global trends and the shift in media consumption, to the extent that we have put digital at the heart of our marketing communications, in order to transform the way we reach out to our potential visitors. We will continue to use traditional media in our communications but it will play a more specific role to emotionally engage our audience and drive potential visitors to our digital platforms where they can experience and have a glimpse into what Singapore has to offer”
 

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