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You may want to coordinate with the Jamaica Tourist Board and its PR firm of record Ruder Finn, based in New York on this. JTB pays the firm to answer just this question. If Port Antonio isn't receiving a sufficient amount of PR, you may want to join forces with others in your parish to develop a campaign either through the JTB or independently.
Feel welcome to contact me directly if you need more assistance.
so far Boscobel is for a few high flyers aka persons in private jets. Fully insured and licensed ground transport remains somewhat expensive (other islands are way more expensive) as the transportation operators have to spend huge amounts on public liability insurance and licenses. Also, the cost of parts etc to keep their vehicles up to the required standards is very expensive in Jamaica. Its a nice 4 hour ride now with the road completed from Negril to Port Antonio. We find that people who really want to come here don't too mind the transportation issue. The thing is not enough people are aware of the destination and what it has to offer and end up always going to the well promoted main tourist areas. There is the Knutsford Express which goes as far as Ocho Rios which can help to lessen the cost. Until numbers of persons interested to come this way start moving up no one is willing to invest in either air or ground shuttle services -the old chicken and egg thing!
Hi again - I do understand about the whole chicken and egg dilemma in your part of the world. I have one or two suggestions that I'll get in touch with you by email about.
look forward to that