PromPerú Launches New "Brand Peru" International Campaign in Washington, DC

Renowned Chefs Gastón Acurio and Ferran Adrià Showcase Peruvian Cuisine as Agent for Social Change at DC's First Cebiche & Pisco Party

The event marks the launch of the Brand Peru Campaign in the U.S.

A centerpiece was the presentation of "Perú Sabe," a documentary about Peruvian cuisine starring Acurio and Adrià

Upon his first visit to Peru in 2011, Ferran Adrià realized that the special character of its cuisine is changing the face of the Andean nation

Something as commonplace as food has become a powerful and positive agent for change, with more than 80,000 young people studying gastronomy

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