Blogs

travel marketing (23)

ATME Fall 2010 Forum Lunch in New York

Posted by Denise Mattia on October 4, 2010 at 8:00pm

TRAVEL MARKETDECISION-MAKERS MEET TO DISCUSS TRENDS

By Denise Mattia



Members of the Association of Travel Marketing Executives (ATME) met recently at Random House/Fodor’s Travel in New York City for their annual lunch to discuss trends in travel market. Fodor’s Travel and Weather Underground sponsored the event.


ATME is a non-profit, professional association made up of experienced and innovative travel industry marketers. Now in it’s 30th year, ATME remains dedicated to helping travel professionals

Read more…

Why Travel Public Relations Must Change

Posted by Kaleel Sakakeeny on July 21, 2010 at 2:30am
pr.jpg
From NMT Images

Why Travel Public Relations Has to Change

In his very successful book, The New Rules of Marketing and PR, social media guru David Meerman Scott sounds the death knell for public relations as we have known it in the last hundred or so years.

In fact, until the advent of social media, public relations hasn't changed much since the 18th century when its use was first recorded. The term actually appeared in 1897 in the Year Book of Railway Literature.

Then and mostly now, PR professiona
Read more…

eBags Pushes Travel To Embrace Social Media

Posted by Kaleel Sakakeeny on June 28, 2010 at 12:00am
social_success.jpg
From From Kaleel

eBags Pushes Travel To Embrace Social Media

Charlene Li, co-author of the groundbreaking books, Groundswell, and Marketing in the Groundswell, (now CEO of Altimeter ) tells the story of Jim, a hard-traveling, hard-nosed computer security engineer whose key zipper on his laptop bag broke at a crucial meeting.

eBags replaced the bag, but they also listened to the review of the product Jim posted on their web site. They contacted him, and went on to improve the bag by getting the Hon
Read more…

/// LATEST MEMBER BLOG POSTS