Another year, another World Travel Market or WTM London. Each and every year, the good folks at WTM give us their industry report. A “state of the union” for the travel industry.

In many nations, statistics say that unemployment was at its lowest level since 2008, when the global financial downturn began. An increase in employment in much of the world may have led to more people going on holiday in 2014 than the peak of the crisis in 2011.

In 2014, seven out of ten U.S. and U.K. residents took at