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In spite of the huge changes Social Media has caused in the way information is created and distributed, the untargeted, word-dense travel press release still dominates.
It’s the type most often sent to travel bloggers (and off-line media) in the hope that someone somewhere will pick it up and run with it.
Except almost no one “runs with,” or publishes a generic, one-way press release.
However, a release on which a