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How do action-less, people-less, laughter-less, romance-less, love-less  videos emotionally engage and move us? Move us to book or buy? 

 VFLeonardo is an acknowledged leader in the art of visual storytelling, promoting their services to the travel industry and beyond.

Their recent webinar was called “Lets Get Visual: The Power of Telling Your (Hotel’s) Story Through Video.” 

 The webinar made some solid points, among which were:

• Video drives a 150% increase in organic search traffic

• We are a v

We reported frequently in New Media Travel that hotels notoriously use photos of empty swimming pools, restaurants and rooms in their marketing material for fear of offending potential customers. Their thinking is that couples without children, for example, will be discouraged by pictures with children in them, while families may be be turned off by photos  featuring adults.

Enter Socialgraphics which claims the days of travel marketers having only the basic customer information they ask for, a