hospitality marketing (3)

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Reviews do matter. A report by SAS noted that positive reviews (less so TripAdvisor-based rank and brand), followed by lower price were the most important influencers of choice.

And lower price or higher ratings don't overcome the impact of negative reviews.

But even in America, it's possible that more isn't better.

Writing reviews is almost a national pastime.  Writing reviews on everything and saying pretty much what we want and being rewarded by some sort of badge or other "atta boy" reco

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Too much visual information and not enough solid, reliable , trustworthy facts?


Not enough education and awareness building by luxury travel marketers?

Misidentification of the luxury traveler?

You'd think that the "rich and famous" would naturally be drawn to top hotel brands, names synonymous with luxury like the Ritz-Carlton and Four Seasons.

But Luxury Daily in an article by Joe McCarthy, says it ain't necessarily so.

Apparently very few of the top 10% of the wealthy "have experience wi

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9008771290?profile=originalIf it's true that 1-minute of video is worth 1.8 million words, then hotels and travel destinations may have found the "holy grail" that converts the grazing online process of looking at hotels, to actually booking them.

And there isn't a hotel or destination in the world that isn't seeking the business alchemy that converts lookers into actual customers.

Generally, the hotel's website is held responsible for making this magic happen.

Of course service that exceeds the client's demands, locat

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