Reviews do matter. A report by SAS noted that positive reviews (less so TripAdvisor-based rank and brand), followed by lower price were the most important influencers of choice.
And lower price or higher ratings don't overcome the impact of negative reviews.
But even in America, it's possible that more isn't better.
Writing reviews is almost a national pastime. Writing reviews on everything and saying pretty much what we want and being rewarded by some sort of badge or other "atta boy" reco
destination marketing (2)
If it's true that 1-minute of video is worth 1.8 million words, then hotels and travel destinations may have found the "holy grail" that converts the grazing online process of looking at hotels, to actually booking them.
And there isn't a hotel or destination in the world that isn't seeking the business alchemy that converts lookers into actual customers.
Generally, the hotel's website is held responsible for making this magic happen.
Of course service that exceeds the client's demands, locat
