How brands can manage a travel-industry crisis like coronavirus




Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to care of their employees and customers. 


As the coronavirus outbreak tops more than 134,000 in more than a hundred countries, it’s an appropriate time to offer advice on how to handle an industry crisis.

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