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The famous French phrase: “plus ça change, plus c'est la même chose” (the more things change the more they are the same) is a good starting point for tourism product development. Often what is old becomes new, and what we see as innovative was always right before our eyes. Some basic principles of tourism product development are that “every community has a unique tale to tell, we just have not yet uncovered it”. Another key factor is: “Be who you are, do not be what you are not”. Finally, "what was “then” may well become what will be tomorrow”. In other words things that were pedestrian a century or more ago, may become tomorrow’s unique tourism attractions. Below is a listing of some ideas for the “re-creation” of tourism products. This section is divided into a part one, (1) the theories and methods and (2) some practical ideas that may (or may not be) a right fit for your community or tourism business.