Tourism Branding Discussions (21)

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The Real Reason Many Countries Have a Negative Reputation is That They Don´t Deserve a Positive One

"Many countries have wasted enormous sums of public money on communications campaigns, based on the assumption that people don’t respect th…

Started by Paul BarnettLatest Reply

Discussions Replies Latest Activity

How brands can manage a travel-industry crisis like coronavirus

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruse…

Started by Tripatini

0 Mar 18

Cross-border migration and tourism

All across the world - Europe, the United States, Australia, Asia, and elsewhere - immigration and refugees are hot topics. But little atte…

Started by EnLinea Media

0 May 16, 2016

What's behind Costa Rica's new country brand?

Costa Rica’s newly launched country brand, “Essential Costa Rica” (Esencial Costa Rica), centers on a complete image of the country – from…

Started by Tripatini

0 Sep 26, 2013

Is there really such a thing as environmentally friendly tourism?

Although it's no longer a rare to find on a hotel bed a sign asking the guest to reuse his/her towel or to accept having sheets changed onc…

Started by Tripatini

0 Sep 14, 2013

Tourism truth, advertising, and brochures

Tourism is to a great extent a world of marketing.  In reality there are three major parts to the tourism product 1) the product itself, 2)…

Started by Tripatini

0 Aug 14, 2013

Being a great tourism industry leader

Many people outside of the tourism industry tend to think of tourism and travel as an ongoing never-ending party. Yet anyone who has ever w…

Started by Tripatini

0 Jul 12, 2013

on our blog: VisitBritain unveils new strategy

VisitBritain has launched a consultation on an ambitious growth plan which aims to attract 40 million visitors to Britain by 2020. The str…

Started by Tripatini

0 Nov 15, 2012

now on our blog: Thailand finally getting its "paradigm" act together...?

The good news is that it feels good to be in Thailand, a place I once lived for some ten years or so, depending on how you count it. The in…

Started by Tripatini

0 Aug 25, 2012

Cruise ship crash in the Mediterranean

Safety isn't sexy or romantic, delicious or entertaining, exciting or exotic, but it does seem to be have risen to the fore. So I wonder if…

Started by Northeast News

0 Jan 18, 2012

Beijing Trip Advisor

Welcome to our website !  Please google '' Beijing Tour Guide'' ,you will find our website…

Started by BeijingTripAdvisor

0 Dec 25, 2011


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