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"The Price of Words" via NYTimes Sunday Mag
From the May 16, 2010 Sunday New York Times Magazine: http://nyti.ms/bWhtpr
Not much new in here that journalists/freelancer writers didn't already know. What still makes me gasp though is the growing acceptance of the breakdown of the wall between editorial and advertising. The business side has always tried any means possible to cross over it in order to make a buck, but those on the writer/editor side seem to be giving in now too. Does anyone else believe that the desired quality consumer -- whether reading a print publication or an online article -- values objectivity and separation of the two sides? The only people I know who admit to reading articles labeled "Special Advertorial Section" or "Sponsored Content" are publishers/ad sales people.
Not much new in here that journalists/freelancer writers didn't already know. What still makes me gasp though is the growing acceptance of the breakdown of the wall between editorial and advertising. The business side has always tried any means possible to cross over it in order to make a buck, but those on the writer/editor side seem to be giving in now too. Does anyone else believe that the desired quality consumer -- whether reading a print publication or an online article -- values objectivity and separation of the two sides? The only people I know who admit to reading articles labeled "Special Advertorial Section" or "Sponsored Content" are publishers/ad sales people.
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Replies to This Discussion
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Permalink Reply by Betty Austin-Ware on -
No more bouncers at the journalism club door (http://open.salon.com//blog/scott_rosenberg/2010/05/03/no_more_boun...)
This is from Salon today:
[I'm posting a lightly edited text of the talk I gave Friday at
Stanford Law School's "Future of
Journalism: Unpacking the Rhetoric" conference. As you will
see, I took seriously the concept of unpacking the rhetoric, and
tried to answer the questions on
the event's agenda.] -
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Permalink Reply by Northeast News on -
Donna, I don't get the print NYTimes any more so it's a good thing you posted this.
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Permalink Reply by Ed Wetschler on -
Donna, your posting is very timely: I'm at the SATW Editors Council meeting in Portland, Oregon, where we've been discussing the media revolution without anyone explicitly posing the question you've posed. I think that reluctance to fully engage in a talk about the ad-edit Berlin Wall coming down is, in itself, quite telling.
Let me say something now that is very cynical, and I certainly invite you or anyone else to swat it down: Is it possible that the reason people don't read advertorial is not because they understand the ad-edit divide, but because the print is too small? -
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